As we step into 2025, the beauty world is evolving with exciting new makeup trends that focus on creativity, skin health, and effortless glam. From bold colors to minimalistic styles, here are the top 10 makeup trends you need to try this year, along with must-have products to help you achieve each look.
1. Soft, Blurred Lips
Ditch the sharp lip liners and opt for a diffused, soft lip look. Think naturally stained lips with a romantic touch.
- Try: Dior Addict Lip Glow Oil
- Try: MAC Powder Kiss Lipstick
2. Glass Skin Makeup
A dewy, ultra-hydrated look is here to stay. The focus is on skincare-infused makeup that enhances your natural glow.
- Try: Charlotte Tilbury Hollywood Flawless Filter
- Try: Glow Recipe Watermelon Glow Niacinamide Dew Drops
3. Ethereal Pastel Eyes
Soft washes of pastel eyeshadow create a dreamy, ethereal aesthetic perfect for spring and summer.
- Try: Natasha Denona Pastel Eyeshadow Palette
- Try: ColourPop Cloud Spun Palette
4. Statement Blush
Blush is bigger than ever, with bold, flushed cheeks taking center stage. Draping techniques give the face a fresh, youthful appearance.
- Try: Rare Beauty Soft Pinch Liquid Blush
- Try: NARS Blush in Exhibit A
5. Glossy Lids
Shiny, wet-looking eyelids add a high-fashion element to any makeup look. The key is to use lightweight glosses that don’t crease.
- Try: Danessa Myricks Colorfix Glaze
- Try: NYX Professional Makeup Ultimate Glow Shots
6. Graphic Eyeliner
Experiment with bold, artistic eyeliner shapes beyond the classic cat-eye for a futuristic touch.
- Try: Fenty Beauty Flyliner Longwear Liquid Eyeliner
- Try: KVD Beauty Tattoo Liner
7. Metallic & Chrome Finishes
Metallic eyeshadows and chrome lip colors are making waves, adding a bold, edgy twist to any look.
- Try: Pat McGrath Labs Mothership Eyeshadow Palette
- Try: Urban Decay 24/7 Moondust Shadow
8. Underpainting Contour
Instead of heavy contouring, underpainting focuses on applying contour beneath the foundation for a natural, sculpted effect.
- Try: Makeup By Mario SoftSculpt Shaping Stick
- Try: Huda Beauty Tantour Contour & Bronzer Cream
9. Skin Tints Over Heavy Foundations
Lightweight, breathable formulas are taking over, replacing full-coverage foundations for a more natural finish.
- Try: Ilia Super Serum Skin Tint SPF 40
- Try: Fenty Beauty Eaze Drop Blurring Skin Tint
10. Clean Girl Aesthetic 2.0
An updated version of the “clean girl” look focuses on effortless, glowy skin with subtle, barely-there makeup.
- Try: Saie Slip Tint Dewy Tinted Moisturizer
- Try: Tower 28 SuperDew Highlight Balm
Final Thoughts
2025’s makeup trends encourage self-expression while embracing natural beauty. Whether you love bold colors or a minimalist approach, there’s something for everyone to try this year.
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